| Mistake-proof hiring practices for
distributor sales teams by John
Carroll
How do you hire the right
person for a sales position? Here are six tips to improve your selection success rate.
1) Always be recruiting. One of my
colleagues recommends budgeting up to 20 percent of your time as a sales manager or owner
in recruiting activities. When you wait until you need someone to begin your search, you
run the risk of hiring anyone who fogs the mirror. Warm bodies make poor distributor sales
representatives.
2) Use selection tools. There are
plenty of appropriate and legal questionnaires that provide added insight into your
candidates. You decide at what point you use these instruments. Keep in mind that small
investments now can prevent costly mistakes later.
3) Use the rule of threes. When you
interview, speak with at least three candidates. Speak with each candidate at least three
different times. Interview each candidate in three different settings. By doing so, you
give yourself a much better basis for making a sound decision.
4) Enlist professional help. Make your
human resources function earn its keep by finding out how much you can learn in advance
through testing instruments and interviews. Know what you can ask and what you cant
ask. Learn the art of behavioral interviewing and use it as one of several tools.
5) Do your homework. Follow through by
checking all references. Ask the initial references for others who know the candidate
personally or professionally. Contact the candidates former customers (and current
customers, if practical). When you can talk one-on-one with people not listed on the
candidates resume, youre likely to get more accurate and less biased answers
to your questions.
6) Do a gut check. Ask yourself if you
would like your son or daughter to be working with this candidate. Would you enjoy having
this person come to your home for Sunday dinner?
If youve taken these steps and like the
answers to your questions, youve taken much of the guesswork out of hiring.
Youre likely now to make a good selection and save yourself from some of those
Excedrin headaches in the weeks and months to come.
John Carroll is president of Unlimited Performance, a Mt.
Pleasant, S.C., consulting firm. He can be reached at 800-672-4277 or jcarroll@uperform.com.
This article appeared in the January/February
2000 issue of
Progressive Distributor. Copyright 2000.
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