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Avoid employee
Internet misuse
by Mike Foster
Employee Internet misuse
is on the rise. As a result, more companies are conducting
full-scale computer audits and enforcing a zero-tolerance rule when
employees are found abusing their Internet privileges at work. This
includes employees who visit questionable Web sites, shop or gamble
online, spend time in chat rooms, and send inappropriate e-mails.
Unfortunately,
computer-related firings place employers at a disadvantage. While
they only want dedicated workers on the payroll and can’t afford the
productivity losses Internet misuse causes, many also can’t afford
the added expense of recruitment and training for new employees.
Additionally, as turnover rates increase, significant production
delays can occur until the new hires are up to speed.
In order to retain
current employees and deter Internet misuse, many companies have
installed monitoring or filtering software to curb the epidemic.
While effective, these technology devices are only one part of the
solution. The best way to minimize Internet misuse in your
organization is to educate your employees about the inherent dangers
of Internet misuse and guide them on the path of healthy Internet
practices.
Administer an
Internet addiction quiz
Simply monitoring how long an employee spends online is not a
precise indicator of whether or not he or she is misusing or
addicted to the Internet. Some employers assert that simply sending
one personal e-mail to mom constitutes misuse, while others are more
tolerant and only take action against blatant misuses, such as
visiting pornography sites or gambling online during company time.
The real indicator, however, should be how much damage the Internet
misuse causes the company.
To help your employees
recognize an Internet misuse problem, administer an Internet
Addiction quiz. Since the purpose is to make employees personally
aware of any Internet misuse problem, assure them the results are
for their viewing only. If they find their score indicates a
problem, allow them the opportunity to voluntarily seek help from
someone on staff or an outside source. When employees know their job
doesn’t hinge on their score, they’ll be more apt to give honest
answers.
You can find Internet
Addiction quizzes online. The most noted is Dr. Kimberly Young’s
Internet Addiction Test available at
www.netaddiction.com. If you create your own quiz, some
questions to consider are: “How often do you begin looking for
work-related material online only to get sidetracked with personal
Internet searches?” “How often does your work suffer as a result of
being online?” “How often do you choose to check your e-mail instead
of completing a work-related task?” “How often do you become angry
when a co-worker or supervisor interrupts you while you’re online?”
“How often do you visit non-work related Web sites?” and “How many
personal e-mails do you send or receive in a given day?”
Encourage employee
self-monitoring
Many companies require employees to keep a daily activity log of all
assignments. Employers can use this concept to help employees
recognize the amount of time they spend online at work.
Create a form so
employees can monitor and track their own Internet and e-mail usage.
Encourage employees to fill it out for a 21-day period. This will
give them a general overview of their Internet use habits. In order
to promote honesty, assure employees that the form is for their
information purposes only. Once employees see the actual number of
hours they spend online or the number of personal e-mails they send
and receive, they’ll be more conscious of how they use their time.
Internet misuse
seminar
After employees realize their Internet misuse habits or online
addiction, help them put the Internet misuse into perspective by
offering them an Internet misuse seminar. At the meeting, give
examples of the dangers Internet misuse can lead to, such as
decreased productivity, lower company profits, higher chances of
layoffs, etc. Put the examples in terms of actual dollars and cents.
For example, if an
employee earns $35,000 annually and is spending 20 percent of his or
her time being unproductive on the Internet, that equals $7,000 of
lost revenue. Add to that figure 20 percent of the organization’s
share of Social Security payments, unemployment taxes and workers’
compensation insurance, and the true amount lost can be staggering.
Also alert employees to the possibilities of copyright infringement
for downloaded materials, lawsuits pertaining to sexually explicit
e-mails, and computer malfunctions because of downloaded viruses.
Also give examples of
how they can decrease their Internet usage at work. Offer tips for
making work-related Internet use quicker and more effective. If you
are unable to present this material yourself, consider bringing in
an Internet or technology specialist to assist.
Hold social functions
The more employees misuse the Internet at work, the more they begin
to enjoy online interactions rather than real social situations. To
keep your employees interested in company affairs and their
co-workers, hold regular social functions that encourage employee
interaction. This can include a monthly potluck luncheon, a
quarterly employee meeting held off-site, or even a weekend picnic
that includes spouses and children.
At these events, take a
few moments to recap any important information regarding the
company. Also, give public recognition to every department and an
overview of each department’s accomplishments. Be careful not to
single out specific individuals. The goal is to unite people
department- and company-wide to instill a feeling of teamwork and
loyalty. When employees feel appreciated and understand that their
work matters to the company’s overall objectives, they’ll be more
apt to dedicate themselves to that successful outcome.
Training and goal
setting
If your employees surf the net for recreational use rather than to
complete their job duties, determine whether or not they have the
skills to complete the tasks at hand. Sometimes employees are
reluctant to admit their shortcomings for fear of being let go.
Instead, they chose to look busy in order to please the boss.
To ensure that you have
the most skilled employees, provide training options for each
department. This training could involve on-the-job skills training,
off-site seminars and classes at a local community college or
training center. Encourage your employees to seek out the training
they need so they can become more productive and better contribute
to the company’s bottom line. Once your employees are adequately
trained, help them develop a crystal-clear idea of what they are to
accomplish at work.
When you teach employees
how to recognize the dangers of Internet misuse and give them the
tools and information they need to stay productive, your company
benefits in terms of both productivity and increased profits.
Mike Foster is an
international technology consultant and speaker. For more
information about Foster’s programs, call (800) 657-7107 or visit
www.fosterinstitute.com or
www.internetmisuse.com
This article originally
appeared in the November/December 2007 issue of
Progressive Distributor. Copyright 2007.
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