|
Space for sale
by Paul Markgraff
Learning customer requirements
for tool storage is the first step in providing the right tool for the job
End-users can be notoriously fierce
when defending their favorite tools. They may own hand tools that refuse to
strip or break down. They may use power tools that have held up well under
difficult conditions. They may have a favorite brand of gloves or safety
glasses. It’s important for distributors to understand these end-user
preferences in order to provide the right tool for the job and meet the
end-user’s needs.
But how often do distributors view
tool storage solutions in the same light? The right toolbox for the job can be
just as important as using the right tool.
Asking the right questions about
end-users’ tool storage requirements will help create a more productive
atmosphere at end-user facilities. By providing end-users with the right tool
storage solution, distributors can help customers become leaner and more
efficient.
“People tend to ignore this when
selecting tool storage,” says Dave Thompson, president of Kennedy Manufacturing
in Van Wert, Ohio. “But it’s really a continuation of the same process that asks
how we can best provide customers with what they need to do their jobs.
Everybody who lives in the industrial market has to be asking these questions in
order to provide the right solution to customer issues.”
Asking the right questions
Thompson and Beth Sulentic, senior marketing manager for Waterloo, Iowa-based
Waterloo Industries, use a series of questions to determine what types of tool
storage solutions will fit the end-user’s situation.
Thompson says the first question he
would ask is how does the end-user want to work? In some shops, end-users will
want a chest/cabinet combination, but in other shops, the end-user needs to use
the toolbox as a rolling workstation. In that case, the end-user might want to
look at a longer roller-cabinet, which doesn’t stand as tall as the
chest/cabinet combination, but allows the user to put some kind of work surface
on top of the unit to use it as a workbench.
“They’re maximizing the use of space
by working off the top of their rolling workbench, as opposed to a tall stack
sitting immobile next to a piece of equipment or machinery,” he says.
Thompson and Sulentic agree that
it’s important to ask customers what types of tools need to be stored. If the
end-user needs to store hand tools, they will require a different drawer
configuration than they would need if they stored bigger, bulkier supplies. For
example, precision tools are typically thinner than maintenance tools, Thompson
says.
“Those types of questions will
dictate what kind of drawer configuration they will need,” he says. “Do they
need wider drawers or deeper drawers? Do they need a drawer that will handle a
safety helmet or power tools? Or will they be more focused on smaller precision
tools, where they would need smaller, shallower drawers?”
Sulentic says storage requirements
will also determine the type of drawer slide necessary to the end-user. Toolbox
drawers can come with several different types of drawer slides. Waterloo uses
ball-bearing slides on some of its higher-end products. Bearings slide easier
and handle heavier loads. If the customer needs to use the box frequently and
tends to store many tools in one drawer, the bearings make the drawer easier to
operate.
“On products where the tools aren’t
so heavy or the user doesn’t need to get into the drawer as often, we have
friction slides, or a metal slide rubbing against a metal runner,” says Sulentic.
“It doesn’t operate as smoothly when it’s loaded down. But if it’s going to be
storing smaller supplies and used infrequently, this type of drawer slide can be
appropriate.”
Distributors also need to address
mobility requirements. How far is the end-user going to walk with this box every
day? What kind of space is available in the facility? What is the floor like?
Does the end-user’s facility have rougher floors? Will the end-user need to get
in between machinery and how far apart is this machinery?
“You don’t want to sell somebody a
box that’s 2 feet wide and find out they need to get into a space that’s 20
inches wide,” says Thompson.
These questions will help the
distributor determine the size of casters required to make the box easier to
push around the plant, he says. If the user needs to move around the plant with
the box on a daily basis, then purchasing the largest box that any manufacturer
sells is counterproductive.
“If you have to push this box a mile
per day, you don’t want one of those 60 inch by 24 inch monster boxes,” says
Thompson. “You want something that’s going to roll easier, where you can take
only the tools you need.”
Sulentic says it’s also important
for the distributor to understand where the toolbox will be used in a facility.
If the toolbox will be used around chemicals, the paint can tarnish, resulting
in a rusty toolbox.
“If the toolbox is used in an area
with a high amount of chemicals, the customer should probably think about using
some kind of plastic tool storage that might be more resistant to those
chemicals,” she says.
Distributors should also find out
about the customer’s security requirements. If only one person uses the box, and
stores a low-dollar volume of tools inside it, security is not as important, she
says. But, if the customer needs to store a large-dollar volume of tools in the
box, or if numerous workers commonly frequent the area around the tool storage,
security needs to be a priority.
“We have products that come with just a hasp and a lock bar,” says Sulentic.
“But our more security-oriented products come with key locks and tubular locks
that provide a higher level of security.”
Lean requirements
Sulentic and Thompson also stress the importance of understanding whether
customers use lean best practices in their facilities, because the right kind of
tool storage can go a long way toward eliminating process waste on the plant
floor.
Thompson identifies several
different areas in which tool storage supports lean efforts. Service carts and
smaller roller cabinets can be outfitted for particular tasks, such as quick
setups, specific machinery repair, preventive maintenance and specific work-cell
responsibilities.
This leads to the concept of better
tool control within a facility, which Thompson sees more companies starting to
embrace. Tool control means just that: knowing with a high degree of certainty
that the tools are going to be there when and where the worker needs them.
To do this, the distributor must go
through the box with the maintenance mechanic or technician and decide which
tools he or she absolutely requires. Then, they design the box together,
figuring out the construction of the drawers, mobility requirements and proper
drawer size.
If the company is paying for the
tools, it needs a system where the maintenance mechanic can quickly audit the
box every morning and night. They know those tools are going to be there and
that they are going to be in good shape. So you don’t see the shrinkage because
the technician knows where his tools are. It improves accountability and the
end-user can capitalize the tools instead of expensing them, says Thompson.
“Any customer that does not have a
tool control system, even though they buy tools guaranteed for life, expenses
those tools as soon as they come in the door,” says Thompson. “No CFO in the
world is going to say, ‘Yeah, I’m convinced I’m going to know where that wrench
is a year from now.’ If you’re convinced that tool is going to be there 12
months from now, you can capitalize it, and you don’t need to expense the entire
cost in one year. If those tools are going to be good for five to seven years,
you only need to take one-fifth or one-seventh of the price off every year in
depreciation.”
Sulentic says distributors also need
to have a basic understanding of lean manufacturing. She says they should ask
general questions to gauge how far down the lean road a customer has traveled.
Their answers to these questions will determine what types of toolbox setup the
customer requires.
In lean facilities, multiple people
commonly share workspaces, so it’s important to understand how they use storage
– whether they need tools in the open or tools in drawers – in order to satisfy
their needs. And some facilities might not have the need for traditional tool
storage as we know it today. For some customers, workbenches are more important;
they need a work surface and open bulk cabinets next to them.
“It’s really important for the
salesperson to have a conversation with the end-user to find out where the
storage is going to be used, how it’s going to be used, and come up with
recommendations from there,” says Sulentic. “With the toolbox, the assortment is
so broad with many different quality levels and sizes. The advantage the
distributor has is to go in and understand what those needs are and recommend a
product that best fits those needs.”
This article originally appeared
in the March/April 2008 issue of Progressive Distributor. Copyright 2008.
back to top
back
to Product Sales Training archives |