|
All eyes on safety
Distributor salespeople who know
the facts about protective eyewear and safety standards can help end-users
protect themselves and their bottom lines
by Paul Markgraff
When it comes to personal protective
equipment, end-users on the plant floor or on the job site take eye protection
extremely seriously. An errant spark, sliver or splash can put an end to an
employee’s workday or cause long-term vision problems.
In spite of the seriousness, the
never-ending push toward cost-cutting at many businesses has relegated safety
glasses to the commodity heap. Consequently, new lines of safety glasses have
entered the U.S. market from overseas that do not meet standards set forth by
regulatory agencies like OSHA.
Because no third-party product
certification exists to make sure this incoming eyewear meets these important
standards, end-users run the risk of wearing unsuitable eyewear that may not
protect them if the unthinkable should happen.
So, the responsibility to protect
the end-user’s eyes can fall to the supplier and distributor, who are each in a
position to conduct testing and due diligence to make sure the eyewear they
purchase meets or exceeds safety standards.
By understanding current safety
regulations and learning how to separate the good suppliers from the bad
players, distributors can go a long way toward building healthy relationships
with their end-user customers.
Knowing the basics
Safety eyewear is ubiquitous in a huge number of industries across America
because of standards adopted by regulatory agencies.
OSHA requires that “the employer
shall ensure that each affected employee uses appropriate eye or face protection
when exposed to eye or face hazards from flying particles, molten metal, liquid
chemicals, acids or caustic liquids, chemical gases or vapors, or potentially
injurious light radiation.” [29 CFR 1910.133(a)(1)]
OSHA also requires that protective
eye and face devices comply with ANSI Z87.1, the American National Standard for
eye and face protection. These broad rules ensure that numerous manufacturing
and construction activities require workers to use safety glasses.
In 2003, ANSI updated its Z87.1
standard for Occupational and Educational Personal Eye and Face Protection
Devices.
Perhaps the most significant change
affecting all eye and face protectors was the introduction of a two-level
classification for impact protection, according to the International Safety
Equipment Association’s (ISEA) Use and Selection Guide – Eye and Face
Protection.
Lenses defined as “Basic Impact”
must withstand the impact of a 1-inch ball dropped from 50 inches, plus a
penetration test for plastic lenses. These lenses and frames are marked with Z87
to show they pass the minimum impact test.
The second type of lens and frame –
defined as High Impact – must pass more stringent high mass and high velocity
impact tests. These lenses and frames are marked with Z87+ to indicate they
passed the more severe testing.
In 2008, ANSI will introduce its new
Z87 standard, which is a radical departure from the current standard, according
to Janice Comer-Bradley, technical director for ISEA. ISEA is the secretariat
for the Z87 standard. The revision will be arranged by hazard. For example, if
an end-user’s processes expose a worker to a radiation hazard, an impact hazard
or a splash hazard, the new standard will list what type of performance
requirements are required for the different types of eye and face protection.
“We really think this is going to
help the end-user,” says Comer-Bradley. “If they haven’t already done a hazard
analysis in their workplace, it will force them to identify their primary and
secondary hazards. Then the employer can assign protection that’s consistent
with prevention.”
Knowing what questions to ask
To help end-users identify what types of protection they need under the current
standard – and to get them asking the right questions to be compliant with the
future standard – distributors can ask some very basic questions, including
these questions from ISEA’s use and selection guide:
• Is the hazard a particle or a liquid?
• Are particles traveling at a high rate of speed?
• What is the particle size?
• Is the eye hazard from a specific source of equipment or is there excessive
debris in the work area?
• Is the liquid at a high temperature?
• Is the liquid a chemical?
• Is the worker exposed to light hazards, and if so, what wavelength?
Once they’ve identified the hazards,
end-users can choose a type of protection or a combination of protectors to
mitigate the risk associated with those hazards. ISEA provides a selection chart
based on potential hazards in its Use and Selection Guide – Eye and Face
Protection ($15, plus shipping and handling).
End-users can also conduct safety
eyewear training. Distributors can help them by suggesting a list of training
objectives, including:
• Recognizing the hazards and eliminating them where possible
• Selecting the right equipment for each application
• Considering environmental factors
• Properly fitting eye protection to the employee
• Inspecting and maintaining eye protection
• Understanding the consequences of not following supplier instructions
“It’s very important for a
distributor salesperson to understand what the end-user is looking for in terms
of safety eyewear,” says Dave Roll, vice president of sales and marketing for
H.L. Bouton Co. Inc. “Once the distributor salesperson understands the types of
hazards associated with a customer’s workplace, he can better serve the
interests of his customer.”
Knowing your supplier
Understanding the customer is only half the battle for the distributor
salesperson. Knowing the safety eyewear supplier is extremely important, as
well. As few as 10 years ago, knock-off safety eyewear that came into the U.S.
from foreign suppliers obviously didn’t meet OSHA or ANSI safety standards.
Today, substandard safety eyeglasses
get shipped to the United States and unscrupulous sellers pass them off as the
real thing because Z87 or Z87+ is printed on the product, even though the
glasses have never undergone any safety testing.
“Glasses have become an MRO product,
where the buyer thinks it’s just a commodity item,” says Pete Esposito, eastern
regional sales manager for eyewear manufacturer Radians Inc. “They forget that
glasses are a safety item. It’s not like buying trash bags. Someone could go
blind.”
Esposito says distributors need to
have a relationship with their eyewear supplier. He says it takes five minutes
to complete basic due diligence on safety eyewear.
“Find out where the glasses are
manufactured and find out how they are tested and when they were tested,” he
says. “Ask if the glasses are meeting all of their specs, then ask for
documentation. Legitimate manufacturers will have no problem providing this
information.”
Comer-Bradley says ISEA is making an
educational push to show end-users the importance of protecting themselves with
bona fide safety eyewear. She says current attitudes among purchasers rank
safety eyewear among other commodity products, which sets a dangerous trend.
Purchasers need to think about
safety equipment as a first line of defense, and look at the total cost of
ownership of a product, she says. Saving workers’ eyes lowers workers’
compensation costs and absenteeism. Insurance rates can also be affected by
faulty safety equipment as equipment failure can result in an injury.
“It’s a phenomenon I can’t
understand as a safety professional,” says Comer-Bradley. “If you look at what
some of this stuff does – eyewear, hardhats, fall protection – if this equipment
doesn’t work the first time, you are in real trouble. For some reason, the
lowest common denominator is assumed to be OK; buyers assume the 50-cent goggle
is exactly the same protection they would get from a $5 goggle. These attitudes
need to change.”
This article originally appeared
in the July/August 2007 issue of Progressive Distributor. Copyright 2007.
back to top
back
to Product Sales Training archives |