Marketing:

2008
Industrial marketing is moving online. Are you?
     (ISA Conference issue)

2007
Publish or perish (January/February)

2006
Refresh your marketing (November/December)

2005
The truth about fishing and marketing (May/June)
Marketing tools for small distributors (March/April)
Power in numbers (March/April)

2004
Road rules (September/October)
Developing killer sales promotions (January/February)
Market makers (January/February)

2003
It’s not about the party (November/December)
Hook more customers (May/June)
Smiling and dialing (May/June)
Going to war, cooperatively (March/April)
Promises kept (January/February)

2002
Which way is up? (November/December)
How to run a customer advisory council (July/August)
Effective marketing for industrial distributors (May/June)

2001
Creating and capturing value (November/December)
Selling fee-based services (November/December)
Superior customer service through
     effective inventory management (November/December)
Team up, profit up (November/December)
You need a brand (November/December)
Sales promotions that work (September/October)
Combat in the safety zone (July/August)
Is a catalog the right 
     investment for your company? (May/June)
Road map checklist (March/April)
Road map marketing (March/April)

2000
Marketing on the Internet (November/December)
Hey, look me over (September/October)
Partner up (March/April)

1999
Direct marketing isn't 
     only for the big boys (November/December)
Translating customer research into action (November/December)
It's all about service (September/October) 
Mining for meaning (March/April)