Many
manufacturing companies that participate in integrated supply or other
onsite managed inventory programs soon lose interest in those efforts.
According to Rick Star, president of Engman-Taylor Company (ETCO)
based in Menomonee Falls, Wis., published data indicates that the
typical integrated supply program lasts just 18 months before the
company either decides to change suppliers or to scrap the program.
Why? After 18 months,
integrators that focus on lowering administrative and purchasing costs
fail to produce additional cost savings that have any measurable
impact on the company’s bottom line.
Engman-Taylor
has a number of programs with manufacturers that are several years
old, including programs at multiple Harley-Davidson Motor Company
locations, plus manufacturing sites of Giddings & Lewis, Haldex
Hydraulics and Mercury Marine. The reason for ETCO’s longevity at
accounts is its ability to generate cost savings for customers over
the long haul, Star says. Engman-Taylor maintains the business by
generating consistent, documented results.
“We
focus on sustainable cost savings. Our programs are designed to reduce
our customers’ costs not just in the short term but in the long
term,” he says.
ETCO’s
program is built around what Star calls the cost circles philosophy,
where each major cost ETCO impacts is represented by
interlocking
circles.
The administrative cost circle includes the cost of overhead to
source, quote, order, receive and inventory products. The price cost
circle reflects the actual purchase price of products, and the
manufacturing cost circle includes any activities that improve
productivity on the plant floor.
“If
we hit any one of those areas, we get a small impact. If we hit two,
we get more impact. But we get the maximum impact if we hit all three.
We think we’re very unique in the marketplace with our ability to
hit all three of them,” Star says.
Most
integrators tend to focus their efforts on streamlining transaction
processes, leveraging purchasing volume and similar administrative
tasks. Once those costs are reduced or eliminated, cost savings start
to decrease.
“In
an Engman-Taylor program, because we supplement all that
administrative activity with a major focus on manufacturing, the cost
savings will be relatively constant over time. What shifts over time
is the type of cost savings. In the first couple of years, you hit the
low-hanging fruit associated with administrative activities. In the
later years, the focus is almost entirely on manufacturing,” he
says.
Manufacturing
expertise
When Engman-Taylor signs an integrated supply agreement with a new
customer, a team visits the facility to perform a cost-reduction
study. Using objective data provided by the customer and observational
data gathered by team members who survey the customer’s
manufacturing floor, ETCO identifies major cost-savings opportunities.
In one case, the team identified $2.7 million in potential cost
savings in the first year of a program. Depending on the size of the
account, team members either remain onsite full time or split time
between a handful of customer locations. Their job is to become
intimately familiar with a company’s manufacturing processes and
uncover cost savings opportunities.
|
Customer
kudos
One way to measure
success is when customers feature your company in corporate
publications. Last year, Harley-Davidson Worldwide, the
company newsletter, featured a story congratulating Engman-Taylor
for its part in a retooling effort to reduce the cycle time to
produce one part from nearly a minute and a half to less than
one minute. The
change saved the motorcycle manufacturer more than $127,000
annually.
ETCO
also earned mention in MerCourier, Mercury Marine’s employee
newsletter, in which ETCO’s tool expertise was cited as the
reason for signing a perishable tools and abrasives integrated
supply agreement at its Fond du Lac, Wis., facility.
“Being
featured in a customer publication is one of the biggest
compliments we can receive,” says Rick Star, ETCO president. |
“The
more our people understand the manufacturing systems and philosophies
of the customer, it’s going to expand opportunities for
manufacturing savings,” says Dale Boschke, director of integrated
supply services.
In
order to keep them focused on their objective, application engineers
are paid a percentage of the cost savings they’re able to achieve.
In some cases, they might earn up to $10,000 in annual incentive pay,
says Boschke.
“So,
the opportunity to generate cost savings is very important to these
people,” he says.
Applications
engineers function as an extension of the customer’s manufacturing,
tooling, design and engineering departments. Like sleuths in search of
clues, engineers constantly watch for bottlenecks in the production
process that may reveal cost-savings opportunities.
“One
of the primary areas we look at first is high-dollar consumption
items. Those are the first areas we attack to see if we can find ways
to find cost savings,” says Pat Baptist, site manager at a Mercury
Marine plant in Fond du Lac, Wis.
A
recent project at that facility involved changing an end mill used in
one production process. By shortening the flute length, changing
coatings and making other adjustments, Baptist and machining
specialist Bob Real reduced the plant’s annual end mill consumption
from $72,000 to about $35,000.
Report
cards
ETCO uses a variety of reporting tools to document savings. In a
typical integrated supply account, the company may generate four or
five reports using a proprietary software package called CODEX. For
example, price variance reports demonstrate the price a customer pays
for a product today compared to the price it paid to a previous
supplier. Other common reports demonstrate savings in freight,
inventory and delivery costs.
Project
reports that detail manufacturing savings typically yield the greatest
dollar benefit. At one Harley-Davidson facility, for example, ETCO
proposed changing a metalworking operation to extend tool life. By
switching to a new cutter with greater cutting capacity, the company
reduced manufacturing costs in one milling operation from nearly
$53,000 annually to less than $34,000. A detailed, three-page
cost-reduction analysis report, signed by the customer, provides all
the needed data to justify the change.
Engineers
typically present the cost savings reports at monthly site review
meetings and also include them in a value-added service log maintained
for each customer. The logs are valuable written records of activity
that resulted in documented savings.
Engman-Taylor
employees frequently participate on continuous improvement teams at
Harley-Davidson and ETCO is one of just three companies nationwide
designated as a Harley-Davidson Indirect Materials Alliance (HIMA)
member.
“What
really drives us at Harley-Davidson is trying to decrease the cost per
unit,” says Ivars Roberts, an application engineer. “Any way that
we can decrease cycle time or decrease tooling costs gets calculated
into their formulas for cost per unit. Harley is on an agenda to
decrease its cost per unit, so that’s where we’re proving
ourselves with better technology.”
Supplier
honor roll
ETCO keeps tabs on the supplier companies that generate the most
savings and urges application engineers to work closely with those
manufacturers. Each year, the company hosts more than 100 supplier
representatives at an annual supplier day event, where ETCO presents
its Honor Roll of Supplier Savings, recognizing companies that
generated the most savings in the past year.
This
year’s top spot went to Sandvik Coromant, Engman-Taylor’s largest
supplier, which worked with the ETCO team to generate nearly $2
million in savings. The other top suppliers included cutting tool
makers Komet ($466,716 saved) and Walter ($420,723 saved), grinding
wheel and metalworking fluid supplier Milacron ($155,957 saved), and
Winco ($84,341 saved), a manufacturer of precision solid carbide and
superabrasive machining tools.
ETCO’s
Honor Roll is fast becoming a prestigious award suppliers strive to
win.
Engman-Taylor’s
message to suppliers is simple: Give us products that work faster,
last longer, work better or cost less.
“If
a supplier’s product does just one of those things, and they
document what’s going on, they’re going to generate savings. Those
are the types of suppliers we want to work closely with,” Star says.
Working
in conjunction with suppliers, ETCO team members continually
investigate new technologies that look promising. It’s a
never-ending job.
“Just
because you make a recommendation or replace a tool for better
performance or better cost savings today doesn’t mean that cost goes
away forever,” says Maurice Ralston, an application engineer
assigned to the Haldex Hydraulics account. “One of my major roles at
Haldex is testing tools. I’m constantly bringing in new tools and
testing them against what we’re running.”
Service,
not sales
Like every industrial distributor, sales results are important to
Star. But he believes that Engman-Taylor won’t succeed by buying
products in bulk quantity and then undercutting the marketplace on
price. The company’s success is a byproduct of the service it
provides customers.
“We
try to sell by illustrating the value of both the products we’re
selling and the people who apply those products,” he says. “That
value is best illustrated through documented cost savings. If we
provide the right services, the sales will follow.”
As
long as Engman-Taylor can continue to provide cost-cutting services
that customers value, Star believes the company will prosper for the
long haul.
This article originally appeared in the
January 2003 issue of Progressive Distributor. Copyright
2003.
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